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Entrepreneur’s Guide To Patents, Copyrights, Trademarks, Trade Secrets

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won’t

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(as of January 20, 2018 6:12 pm GMT - Details)

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won’t find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including “YOU’VE GOT MAIL!”

The Entrepreneur’s Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Comments

George F. Corliss says:

No substitute for an attorney, but VERY useful As the author makes clear, this book is no substitute for competent legal advice, but you’ll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as copyright vs. design patent protections. While she outlines history to…

Deborah Maselli says:

“love it”? Definitely Useful and User Friendly It is difficult to “love” a business book (It is not a romance novel.). On a business level this is easy to read, understandable, succinct yet informational, and useful. I guess that is a “love it.” It gave me what I needed.

Jenne Brooks says:

Comprehensive and Fun This book provided a very enjoyable read, as well as comprehensive information that every inventor and entrepreneur would find useful. It answered my questions about the law, and allowed me to really understand how IP law applies to small business, artists, inventors, etc. The tone of the book is very entertaining, and to the point, which makes for a good read. 

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