Legal Outlet

Sobering Trademark Stories: Costly Mistakes To Avoid

This book is filled with fascinating historical facts about beer, wine, and liquor companies, while telling the stories of how these companies got themselves into trouble by failing to properly clear and/or register their trademarks. The book shows how these miscues lead to legal ambushes and “unfriendly challenges” by close competitors. Even well–known brands like

Buy Now! $19.99Amazon.com Price
(as of January 20, 2018 6:11 pm GMT - Details)

This book is filled with fascinating historical facts about beer, wine, and liquor companies, while telling the stories of how these companies got themselves into trouble by failing to properly clear and/or register their trademarks. The book shows how these miscues lead to legal ambushes and “unfriendly challenges” by close competitors. Even well–known brands like Gallo wine and Jack Daniel’s whiskey were not immune to intellectual property issues, when a family member challenged the former, and a dog toy manufacturer, the latter. In another scenario, a notable Napa County winemaker failed to properly understand the difference between copyright and trademark laws, and got themselves in trouble licensing risqué photos of Marilyn Monroe, while John Wayne Enterprises ran into its own snafu when challenged to a duel with Duke University over the use of the name “Duke.” Through the telling of these often amusing stories about wineries and other companies, the reader will gain knowledge about what it takes to license a trademark and how to properly protect it, going forward. At the end of each chapter, you’ll find a short, “Lesson Learned” section that pin-points key legal concepts and strategies to better protect your trademark. As a bonus, you’ll learn Ten Tips every business should know to protect their company’s IP, and common legal terms they’ll encounter if they choose to take this journey. Navigating Intellectual Property issues can be very confusing and IP miscues can result in very large unplanned expenses. By reading this short, informative book, business owners and companies may very well avoid the egregious expense of having to reinvent themselves were they to find themselves on the losing end of a legal challenge. Attorneys, marketing, key executives and others will be better equipped to spot problems before it is too late.

Comments

catherine clinch says:

Before you enter into any kind of business READ THIS BOOK!!! I’m not really a big fan of wine, but I’m very focused on best business practices. The fascinating thing is that Hoffman uses the stories of trademark law regarding wine to present an overview discussion of trademark law as it is applicable to all kinds of businesses. The “sobering tales” aspect merely makes it an enjoyable read! I learned more about the laws that govern my own business than I have reading dozens of books that focused on my specific field. Needless to say, I highly recommend…

Amazon Customer says:

This is a great introduction for anyone who runs or owns a business David L. Hoffman, an intellectual property attorney, makes this highly complicated area of the law understandable for anyone with a creative idea to protect. We learn to protect early and often and to protect on multiple fronts. Mr. Hoffman tells the stories of companies we all know and how they ferociously protect their public images. Mr. Hoffman also helps us to understand that even a business method or customer list or manner in which packaging is done is protectable. He writes about…

Randi Black says:

This book easily and brilliantly shares with us everything we would ever … This book easily and brilliantly shares with us everything we would ever want to know about Trademarks, sharing with us very specific examples of what we can and can’t do legally. It’s a thoughtful guide (just the right amount of pages) and definitely not boring.

Write a comment

*

Copyright © 2018 legaloutlet.com. All Rights Reserved. 

%d bloggers like this: