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The Business of Sports, 2nd Edition

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas. The Second Edition provides insight from a variety

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today’s sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas.

The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

Product Features

  • Used Book in Good Condition

Comments

Nathan Engel says:

Great read! I’m currently a student in the SMBA … Great read! I’m currently a student in the SMBA program at San Diego State University and I had to read this for Sports Law class, which ironically was also taught by the author himself, Scott Rosner. This is a comprehensive look at the various focal points of business of sports along with some historical perspective, which really made the read enjoyable especially if you’re interested in this subject! 

Nicholas Rust says:

Biz of Sports review This book is exactly what I asked for and provides a solid overview of real-world sports business knowledge, problems, and solutions. It contains real examples and excerpts from other publications, and is a valuable resource to those seeking sports business expertise.

Ben Donahue says:

Five Stars Great book, I have used it a lot!

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