Trademark: Legal Care for Your Business & Product Name

Protect the marks that mean everything to your business. Trademarks — the names and symbols that identify your business, brand and products in the marketplace — are important assets that you need to choose carefully, then vigilantly defend. You can protect: business names product names product packaging logos slogansv domain names anything that identifies your

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(as of February 19, 2018 2:10 pm GMT - Details)

Protect the marks that mean everything to your business.

Trademarks — the names and symbols that identify your business, brand and products in the marketplace — are important assets that you need to choose carefully, then vigilantly defend. You can protect:

business names
product names
product packaging
logos
slogansv domain names
anything that identifies your company, product or service!

With Trademark , you get the most up-to-date information you need to defend your creations. Learn how to:

choose marks that competitors can’t copy
search for other marks that might conflict with yours
register a name or other mark
protect and maintain your marks’ legal strength
understand and resolve disputes outside the courtroom

Thoroughly updated, the 9th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.

Comments

M. R. Reynolds says:

It’s all about first use. The book helped me learn several key things about marks [names]. (1) Be the very first one to use your mark. If you don’t know that you are the first one then the book will help you get started with your research. If you aren’t the first one to use your mark then someone else may have superior rights and sue the heck out of you. Federal or State registration is fairly important to protect your mark but is secondary in the big scheme of things because it’s all about first use. (2) Fighting…

Maverick says:

Nolo press writes the best Pro-per books available for the layman In general, Nolo press writes the best Pro-per books available for the layman. I’ve been using them for over thirty years, still do, and have a complete library of their publications. They’ve never let me down as to quality, completeness, and accuracy.

Greeny says:

The most common area for trademarks – business and product names This is the book that got me started in trademark search and use of the Trademark Electronic Search System (TESS). The skills I learned from this book have stayed with me and allowed me to help many people. Everything that I learned to do from this book can be learned by anybody even if they lack formal training and education in the subject.

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